The infamous Jim Beam White Label. It’s about as synonymous with bourbon as you can get. Cheap, readily available and the flagship of the massive Beam Inc. beverage machine (now Suntory). It’s the best selling bourbon in the world and when you think about how Beam started it’s all the more impressive to see what they have become.
The Beam family started out as farmers in Kentucky and started distilling in 1795 and now they own dozens of companies and brands across the globe. Since their humble beginning a member of the family has always been the master distiller at Jim Beam, though family distillers aren’t the only tradition there at Beam. They have been using the same strain of yeast for over 75 years and is a closely guarded asset with copies being cultivated in multiple locations to keep it from ever dying out. That’s dedication.
Overall the Jim Beam white is an ok bourbon. It’s not a killer bourbon that’s going to bring down the house and send you into spasms of rapturous joy, but it’s also not horrific. The aroma, the taste, the feel and everything about it is just sort of… there. I’m not turning my nose up to it, but the lack of excitement and the fact that there are other, tastier, options out there for roughly the same price means that it’s not likely I’ll be buying another bottle of Jim Beam White Label anytime soon.
Jim Beam White Label Review
Distiller: Jim Beam
Aged: 4 years
Pale caramel bordering on rusty orange
First up is a watery caramel bolstered by that unforgettable Jim Beam spice and corn. Deeper in there lie notes of vanilla, citrus zest and red licorice with a very slight herbal quality to it.
The flavor and the aroma are remarkably similar, which isn’t always the case with whiskey. The caramel and that unique Jim Beam spice define the flavor of this bourbon. It pulls everything else into place and lets some of the underlying corn, anise, vanilla and citrus zest shine through with some yeast hanging out in the background.
It’s a very easy drinking bourbon with a relaxed and simple mouthfeel that holds little excitement, but also makes it very accessible.
Long finish of watery caramel, corn, citrus and a faint bit of oak.